Toyota is partnering with Horizon Educational Group bringing the Hydrogen Horizon Automotive challenge. This challenge will be held in 20 schools in Los Angeles and Orange Counties, California. It is an after–school and a semester-long program concentrating on alternative fuels and climate change. Students will be learning through games. New innovators are ready to work…
Over the next four years Toyota will invest $22 million to support research which is focused on artificial intelligence, automation and robotics. “Toyota has long enjoyed an excellent working relationship with the University of Michigan, and we are excited to expand our collective efforts to address complex mobility challenges through artificial intelligence,” said Pratt. “We…
If we ask what do Toyota team members, skydivers and world-class athletes Summer Sanders and Amy Purdy have in common, the answer is Teamwork. Toyota encourages people to be together, to be in the spirit of friendship with fair play and just a simple act of holding hands in a new Toyota add campaign “Stand…
Hispanics’ favorite automaker, Toyota, proudly sponsors “Celebrando Latinas” conference. The celebration of the Corolla’s 50th anniversary spread across the U.S. The main event was at the 2016 “Celebrando” Latinas conference on August 6th, 2016, at the Hilton San Diego Bayfront, California. Toyota has been the best-selling brand between U.S. Hispanics since 2004. This is the…
Toyota Automaker celebrates 25 years of Partnership with the National Urban League. August 3rd, all roads lead to Baltimore where the 2016 National Urban League’s Annual Conference will be held. Many community and business empowerment workshops will be displayed there. This event lasts four days in Baltimore Convention center and is led by both outstanding…
For 12 consecutive years Toyota has been the No.1 auto company among U.S. Hispanics. At the 2016 Conference, which took place on July 23-26, 2016 in Orlando, FL, Toyota was again a co-title sponsor. This celebration was followed by a gift from Toyota, a brand new 2016 Corolla at the annual Latinas Brunch. This conference…
For Toyota, safety of the passenger in their vehicles was always a priority. RAV4 Hybrid and Tacoma were awarded for winter driving capacity. This further led to other technologies that became a standard for most models, involving the Star safety System and Tire Pressure Monitoring System. It doesn’t end here; another Japanese innovation is the…
There is no car maker that can compete with the number of Toyota’s issued patents in 2015. Toyota has the advantage in anticipating and engineering the cars of tomorrow built for today, whether it’s the creation of artificial skin for safety mannequins or self-cleaning fabrics. For the second consecutive year, the United States Patent and…
In 2015, Toyota sold 429,185 U.S. built Camry’s in the U.S. Toyota Camry earned the highest place at 10th annual Cars.com American-Made Index. This is not the first award from Cars.com for all American-Made. The Camry ranks the top spot at the Cars.com index for the sixth time. According to National Highway Traffic Safety Administration…
In the next five years Toyota Motor Corporation plans to develop driver assistance systems with artificial intelligence (AI), all towards improving vehicle safety. CEO of Toyota Research Institute (TRI), Gill Pratt, said that their goal is to improve car safety by allowing vehicles to expect and avoid possible accidents. “Some of the things that…
