2017 Toyota Corolla marks 50th Anniversary Celebration

Hispanics’ favorite automaker, Toyota, proudly sponsors “Celebrando Latinas” conference. The celebration of the Corolla’s 50th anniversary spread across the U.S. The main event was at the 2016 “Celebrando” Latinas conference on August 6th, 2016, at the Hilton San Diego Bayfront, California.

Toyota has been the best-selling brand between U.S. Hispanics since 2004. This is the sixth annual conference to be sponsored by Toyota. This event is one of the nation’s largest events focused on Latinas and conducted completely in Spanish. This conference drew attention to 1,000 Hispanic women. This event was followed by many workshops focusing on health, business, education, personal growth and legal affairs.

Another interesting event is Toyota’s partnership coming to life through Recorriendo Historias theme. People were encouraged to draw a trip they have enjoyed on a canvas-covered Corolla, to share photos and videos, with an opportunity to win stylish prizes.

“Celebrando Latinas is the perfect setting to recognize these Hispanic women for their strength, perseverance and contributions and provide them with an opportunity to share in the celebration of our Corolla milestone – a golden anniversary on the Golden Coast,” said Mia Phillips, Toyota National Manager of Brand, Multicultural & Crossline Marketing Strategy. “Hispanics are a huge part of the Corolla’s long history of success, so we wanted to share our Recorriendo Historias celebration with them in their preferred language.”

“We’re delighted to welcome Toyota to Celebrando Latinas this year,” commented Fanny Miller, founder of Celebrando Latinas and president/director of El Latino-San Diego newspaper, which organizes the event. “To have the world’s largest automaker as a partner underscores the fact that Latinas have attained the stature that they deserve.”

Also, anyone at Celebrando Latinas is given a chance to take part in a fashion show with makeup, hair styling, gifts, etc. More than 100 companies will demonstrate their products and services and a dozen various types of health screenings will be arranged. An evening fiesta will be the finale of the day’s events.