This campaign persists to supply custom Badges to Car Lovers, and in the Latino community they love their cars like a member of their family. So, Toyota wanted to help them to express it. The Hispanic Badge and the whole campaign give some personality to cars. Above all, it is 10th year that Toyota is…
Cell phone batteries cause anxiety in their users, making them think that they will run out of charge, if will they have enough time or find place to charge them. Toyota with their scientists in Toyota research Institute of North America (TRINA) take a new approach that includes magnesium batteries. These batteries may be long-lasting…
Georgetown College, the educational institution in Georgetown, accepted the latest grant from Toyota Motor North America on May 6th, 2016. This grant is for the future scholars, their education programs and for those who are preparing for careers in the field of science, engineering, technology and math (STEM). It is also for those who will…
The plant in San Antonio, Texas, where Tundra and Tacoma trucks are built, every day is Earth Day. They recycle 1.2 million gallons of water every day. They clean and reuse water which comes from San Antonio Water Systems. The huge success of this system that lasts from 2007 is the amount of water recycled….
The largest automaker in the world received the Hispanic Federation Award for constant support of Latino community. This award was accepted by Luis Rosero, the director of Toyota’s Hispanic Business Strategy Group, on behalf of the company at the Annual Gala Hispanic Federation’s held at the American Museum of Natural History on April 21st 2016…
If we are talking about Toyota, the beginning of next month brings us something new. This is in a new step in the field of eco friendliness. Toyota will become the first to use biohydrin, a new biosynthetic rubber product. This eco-friendly material is developed from plant-derived bio-materials. This will result in the reduction of…
Toyota has recently collected its 12th consecutive U.S. Energy Star Partner of the Year Award (EPA). This award is for being a leader in environmental protection through energy efficiency. The award was given during the ceremony on Wednesday, April 13th, at the Marriott Wardman Park Hotel in Washington D.C. Robin Haugen, Toyota’s plant and environmental…
Geek Squad now has a new car and a new logo as well. Geek Squad got rid of its signature Volkswagen Beetle “Geekmobiles” for the new 2016 Toyota Prius. From April 11th, Best Buy Geek Squad will update its fleet with more than 1,000 units. First 700 units are planned to join the fleet immediately,…
The new home for Toyota’s third research institute will be Ann Arbour . The new facility will be placed near the University of Michigan, as announced by Gill Pratt, CEO of Toyota research institute, during his speech in San Jose at Nvidia’s GPU Technology Conference. He also added that Toyota has deep roots in the…
Toyota’s hydrogen-ability car, Toyota Mirai took the trophy as the World Green Car at the New York International Auto Show. The Mirai was on the top between eight vehicles from all over the world. The judging was based on tailpipe emissions, fuel consumption, the use of advanced energy technology and environmental responsibility. In all those…
