Toyota revealed its 2018 NASCAR Toyota Camry race car. In addition to this, it was also the first public appearance of 2018 production Camry. Detroit, 2017, huge audience was attracted by this vehicle at North American Auto Show where the vehicle was displayed. This race car will be competed in 2017 for Toyota’s NASCAR Premier…
“Yui” will help you drive better and connect you with the world around you. This is the connected autonomous car of the future. On 4th January, at the Consumer Electronic Show (CES) in Las Vegas, it was Toyota’s first display of the Concept-i prototype. Toyota tried to come up with a method to humanize all…
Ford Motor Company together with Toyota Motor Company announced the formation of a non-profit organization “SmartDeviceLink Consortium”, which controls the open source software. With this they offer consumers more choices on how they will control or connect their smartphone apps while on the road. This is a huge step that is eco-friendly and also more…
One study shows how Japanese brands are kept the longest by vehicle buyers. Adding to this, sales of new vehicles are at record levels, but this record is pushed with the fact that the average age of a car on the U.S. roads is 11.6 years, a record according to IHS Markit. SUVs and minivans…
On December 16th , Toyota Research Institute (TRI) declared that it is planning to bring the Prius Challenge to Sonoma Raceway as a novelty event on its Onramp series. The whole event was created to engage the tech society and the startup. This event is planned for March 3rd, 2017, and hosted by TRI. There…
For the third consecutive year, Toyota has earned the Top Safety Pick+ award. This award comes from the Insurance Institute for Highway Safety (IIHS). With this Toyota has earned more awards than any other manufacturer. Twelve Toyota and Lexus vehicles won IIHS awards for 2017. In total, five Toyota vehicles and four Lexus were named…
The future of Toyota’s hybrid technology is a victory for Hispanic consumers. Hispanic Motor Press Awards identified the new Prius Prime as one of the Best Cars of 2017. This award was accepted by Kristin Bemowski, Vehicle Marketing and Communications Specialist at Toyota Motor Sales, U.S.A., Inc., on behalf of Toyota. Hispanic Motor Press…
Toyota confirms one more time its commitment to this cause with a perfect score of 100 on the Human Rights Campaign’s 2017 Corporate Equality Index (CEI). This national benchmark analysis shows corporate policies that reflect LGBT’s workplace equality. For the past 10 years, Toyota confirms their commitment in supporting civil rights for their LGBT employees…
Just four employees make this team, all from a different branch of the Toyota Group’s suppliers and subsidiaries. New Toyota sub-company will have independent internal structures and be responsible for developing fast-to-market electric cars. This project is planned for December. Toyota confirmed the plans to launch an “in-house venture company” that will be in charge…
The results of these awards symbolize a year-long evaluation process. This means that during this process KBB editors look at more than 300 new vehicles that are available in the U.S. market. Editors from Kelley Blue Book limited the field to 12 major vehicle categories. Finally, they decide who the winners are. This is a…
