Hispanic Motor Press Awards names Prius Prime one of the best cars of 2017

The future of Toyota’s hybrid technology is a victory for Hispanic consumers. Hispanic Motor Press Awards identified the new Prius Prime as one of the Best Cars of 2017.    

This award was accepted by Kristin Bemowski, Vehicle Marketing and Communications Specialist at Toyota Motor Sales, U.S.A., Inc., on behalf of Toyota. Hispanic Motor Press Jury Director Ricardo Rodriguez-Long was the one to give the award to Bemowski.

“Toyota is committed to telling the hybrid story to Hispanic consumers and making a long-lasting environmental impact,” said Bemowski. “We are so humbled by this accolade in Prius Prime’s first year and recognize the value in building the safest, most reliable vehicles on the road for our community.”

The jury for the 7^th annual Hispanic Motor Press Awards consisted of 19 Hispanic journalists, who commonly cover automotive industry. The vehicles were evaluated on how they fulfill the needs of a Hispanic consumer. The elements evaluated included quality control, test driving, price and availability. Design, safety, comfort, functionality, driver satisfaction, accessories were also evaluated.

“The automobile is changing and environmental concerns are in front of us every day,” said Rodriguez-Long. “Minimizing fossil fuel is one area that young Hispanics are embracing. Recyclable materials, powertrain efficiency and connectivity are a must in today’s vehicles. The Prius Prime is the best example of the evolution of the automobile and we highly recommend this hybrid for the family.”

This 2017 Prius Prime connects a design that is electrifying with a more powerful electric engine in comparison to the models in previous generations. The goal this car is to meet the daily commuter distance for more than half of the U.S. drivers. Its total drive range EPA-estimated is 640 miles and EPA-predicted range is of up to 84 mph in EV mode.

All of the Prius models, with their characteristic independent rear suspension, are built in Toyota’s New Global Architecture (TNGA). This kind of suspension can be only found in the best sport sedans.