The 2017 Toyota joins Elite group of Eight Companies Ever Honored in the Hall of Fame’s 68-Year History. This honor on behalf of the company accepted Jim Lentz, chief executive officer and Jack Hollis, group vice president and general manager Toyota Motor North America. In this elite group only eight of them was honored in…
Toyota announces a new interactive festival and social media campaign in order to raise funds for music education. This is the third consecutive year that Toyota partners up with VH1 Save The Music Foundation to help music education programs in public schools all around the country. This started in Chicago and New Orleans. This initiative…
Toyota Prius Prime was announced the 2017 World Green Car at the New York International Auto Show on April 12th. This is the second year that Toyota earned the World Green Car title. Last year, the award went to Toyota Mirai. “It is a great honor to see the Prius Prime named World Green Car,”…
Having more than 8,200 team members Toyota’s largest plant in the world is in Georgetown, KY. The company says that they produced more than 500,000 vehicles in 2016. Toyota makes its popular vehicle, Camry, in this massive plant in Georgetown. The carmaker is ready to spend more than a billion dollars in order to update…
Toyota turned to AI for help in the hunt for new battery materials and fuel cell catalysts. Electric and hydrogen fuel-cell cars are able to drastically reduce carbon emissions. This requires better batteries and fuel cells and Toyota thinks that AI could be the key for this. Toyota Research Institute (TRI) is investing approximately $35…
The new advertising campaign for hydrogen fueled Toyota Mirai revealed something new. It is an eco-billboard in California especially designed for Toyota Mirai customers who are concerned about the air. This kind of vehicle emits nothing but water vapour. This billboard strongly reduces smog. 37 billboards will be spread around Los Angeles and San Francisco…
Toyota has donated its Quality production Engineering laboratory to campus in Erlanger, Kentucky, in order to create and develop a new STEAM based center. The name of the school will be the Ignite Institute at Roebling Innovation Center, named after the famous engineer John A. Roebling. Roebling was not only an internationally known engineer but…
There was more than 100 people at the Sonoma Raceway on March 3rd. The competition was about fuel efficiency not speed. A broad cross-section of Silicon Valley community took part in Onramp 2017, an annual event and hosted by Toyota Research Institute (TRI). One of the most important ones was the Prius Challenge, where teams…
On March 3rd, Toyota Research Institute revealed the latest version of its 2.0 generation advanced safety research vehicle. It was displayed to the public for the first time at the company’s Prius challenge event in Sonoma, California. They started working on this kind of vehicles in 2005 in their technical center in Ann Arbor, Michigan….
This will be a science center focused on students who are studying math, engineering and technology. This project was announced on 28th February. The new Toyota Center for Innovation in STEM Education will be an inspiration for hardworking students from kindergarten all through college. The 87,000 square foot Toyota Center will contain high-tech classrooms, a…
