New Toyota Mirai Eco-Billboards in California Help Clear the Air

The new advertising campaign for hydrogen fueled Toyota Mirai revealed something new. It is an eco-billboard in California especially designed for Toyota Mirai customers who are concerned about the air. This kind of vehicle emits nothing but water vapour. This billboard strongly reduces smog. 37 billboards will be spread around Los Angeles and San Francisco from April 3rd through May 28th. The FCV will be featured on the billboard.

This will help California breathe much easier. Those billboards will create 24,960 square feet of pollution-scrubbing surface and neutralize 5,285 vehicles worth of nitrogen dioxide (NOx) emissions per month. NOx is the key ingredient in acid rain and smog.

The eco-billboard and its technology were developed by PURETi Group LLC. It uses a titanium dioxide coated vinyl to purify the surrounding air. When oxygen reacts with the energized titanium dioxide catalyst, nitrogen dioxide is converted to nitrate and removed from the air. Clear Channel Outdoor Americas has the exclusive management rights in the outdoor advertising category.

“Toyota consistently searches for new environmental technologies across all operations. When Clear Channel Outdoor Americas brought us the opportunity, we saw it as a perfect match,” said Mark Angelacos, advanced technology general manager, Toyota Motor North America, Inc. “This new campaign delivers Toyota Mirai’s ‘vehicle of change’ message on a medium that lives up to that promise.”

“We are pleased to offer our environmentally-conscious clients, like Toyota, an even more eco-friendly printed vinyl option for their Out-of-Home (OOH) media campaigns,” said Gene Leehan, executive vice president and senior regional president, Clear Channel Outdoor Americas. “This campaign marks a U.S. first for the use of this technology on OOH, and we look forward to making it available to other like-minded advertisers.”

The eco-billboard campaign was featured first at Environmental Media Association Impact Summit in Beverly Hills, California. The Mirai hydrogen fuel cell vehicle was wrapped in a titanium dioxide coated vinyl which cleaned the air when the guests arrived to the event.
This Summit is a two-day event. Toyota is devoted to building one new path for a better tomorrow. If you are interested, for more information visit: http://www.makeanimpact2017.com/.