Toyota included in Hall of Fame by American Advertising Federation

The 2017 Toyota joins Elite group of Eight Companies Ever Honored in the Hall of Fame’s 68-Year History.

This honor on behalf of the company accepted Jim Lentz, chief executive officer and Jack Hollis, group vice president and general manager Toyota Motor North America. In this elite group only eight of them was honored in the Hall of Fame’s history. With this award Toyota accomplish legendary reputations being a global leader in industry. Their efforts and contributions in advertising and art made changes in the landscape of our industry. With all of this they extensively become American story.
“We have worked very hard in the past decades to be more than just another car company and to be part of the fabric of America,” said Jim Lentz, chief executive officer, Toyota Motor North America. “On behalf of more than 136,000 employees in North America, and more than 1,500 dealers, THANK YOU to the American Advertising Federation for this incredible honor.”

“Day in and day out, we rally our agency teams to be inspired, to challenge each other, to innovate, to take risks and not be afraid of stumbles,” said Jack Hollis, group vice president and general manager, Toyota Motor North America. “We expect the team to think differently about the ideas we create for every product launch, every campaign – everything we do. When you create an environment like that, great ideas and innovations are born and for that we thank our agency partners, including Conill, Burrell, Intertrend, Rezonate, Zenith – and Saatchi & Saatchi Los Angeles, our lead agency partner for nearly 50 years.”

“A lesson from this year’s corporate inductee: if you want to transform a brand into an icon, it will take years of hard work. But in the end, you will create a household name that is instantly recognizable as a symbol of quality, innovation, service and dedication,” said Ed Erhardt, Chairman of the Advertising Hall of Fame and the President of Global Sales and Marketing for ESPN while presenting the award.

“From its groundbreaking campaign featuring a Toyota Tundra hauling the space shuttle Endeavour across the 405 Freeway; to its early and successful outreach to multicultural audiences, including the award-winning “Mas Que un Auto” (More Than A Car) celebration of owner loyalty; to introducing the world to the Prius hybrid and Mirai hydrogen fuel-cell, by combining green thinking while educating the public about new technologies, through brilliant marketing; Toyota has time and again demonstrated its creative leadership in advertising and marketing, all while showing a consistent commitment in that work to the greater good and the important American values of diversity, inclusion and forward-thinking,” said AAF President & CEO James Edmund Datri.

Toyota was introduced into Hall of Fame ahead with another eight particular legends. One of the famous recipient was Robert De Niro of this year’s President’s Award. This award was for Special Lifetime Contributions to Advertising.
For having more information concerning the Advertising Hall of Fame Induction Ceremonies &Gala you can visit aaf.org/ahof