The all new campaign is ready to be launched for February 7th with game day spot Toyota has always used dancers and songs to promote its vehicles. Now for the Super Bowl the same was done to showcase the all-new 2016 Toyota Prius. This campaign “Heck on Wheels” is planned to be launched during the…
Toyota Motor North America (TMNA) received the “Corporate Partnership Award” at the Latino M/WBE Awards ceremony held in New York in February. The award was received by Luis Rosero, Director of Toyota’s Hispanic Business Strategy Group, for company’s superior achievements and initiatives in supporting Hispanic enterprises. For the past 10 years, Toyota has been one…
Some of the most innovative technology and models in auto industry took place recently at the 2016 Auto Show in Detroit (NAIAS). For this event Toyota demonstrated the Mirai equipped with satellite communications technology. This was inspiring because Toyota Motor Corp. is on the course to offer something new for car enthusiasts by improving connectivity…
A gas/electric hybrid produces less pollution, uses less fuel, gets more mpg, and is quieter than a gasoline engine. This is a good thing for a cop car. They can sneak up quietly if they want to catch some bad guys. These are some of the benefits discovered by Arkadelphia, Arkansas Police Department after replacing…
Last year Toyota and Ford declared a partnership in developing and sharing Livio’s SmartDeviceLink platform to be used in their vehicles. SmartDeviceLink is the open-source adaptation of Ford’s AppLink platform or smartphone apps and cars which allows the customer to use apps in their vehicle through voice recognition function. This means that SDL lets you…
