Toyota Prius Campaign “Heck on Wheels” Ready for the Super Bowl

The all new campaign is ready to be launched for February 7th with game day spot

Toyota has always used dancers and songs to promote its vehicles. Now for the Super Bowl the same was done to showcase the all-new 2016 Toyota Prius.

This campaign “Heck on Wheels” is planned to be launched during the big game, marking the fifth consecutive year that Toyota has advertised during the Super Bowl. Satchi & Satchi LA developed this campaign with an original song and dancers. On January 11th, the return of the new Prius will be announced at the Super Bowl.

The new Toyota Prius has a new look, innovative safety characteristics and improved performances.

The viewers need to watch the Big Game to learn how the Go Prius enables their tweets to go live during one of Toyota’s post game spots.