Toyota’s “Start Your Impossible” Global Campaign Rolls Out in 27 Countries

The first-ever global campaign by Toyota, “Start Your Impossible”, showcases encouragement and inspiration through the Olympic and Paralympics Winter Games PyeongChang 2018. With the intention of transitioning Toyota’s brand to a “mobility company”, the automaker made an eight-year worldwide partnership with The International Olympic and Paralympic Committees.

The new campaign “marks Toyota’s long-term commitment to support the creation of a more inclusive and sustainable society in which everyone can challenge their impossible through stories of determination as well as through Toyota technologies.” By highlighting the incredible stories of athletes all over the United States, Toyota wants showcase the two creative pillars behind their campaign – inspiration ad evidence. These two pillars tie in the real stories of the athlete’s bravery and “never giving up” attitude with Toyota’s innovative ideas that can help consumers live.

With numerous different commercials in the line-up, Toyota strives for creating a moving story for all to experience. “Toyota believes that ‘mobility’ goes well beyond cars and that movement is a human right. This campaign, and our worldwide partnership with The International Olympic and Paralympic Committees, are a reflection of our commitment to providing freedom of movement for all,”Start Your Impossible” tells the stories of exceptional human strength and triumph.” said Ed Laukes, Group Vice President, Toyota Division Marketing, Toyota Motor North America.

““Start Your Impossible” is a global corporate initiative that aims to inspire Toyota employees, partners and customers, and connect them with the company’s core beliefs,” said Noriaki Yamashita, General Manager of Sales & Marketing Support Division, Toyota Motor Corporation.

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