Toyota the Official Vehicle Sponsor of Rock ‘n’ Roll Marathon.

Toyota Motor Company signed agreement with the Competitor Group, Inc. This agreement made Toyota again the official vehicle sponsor of the Rock ‘n’ Roll Marathon and Concert Series through March 2016. 22 Rock ‘n’ Roll Marathon Events in the US will be sponsored. This Marathon will have over 600k participants, professional and amateur athletes from all around the globe which are going to participate in this big event in 2016, a Rock ‘n’ Roll Marathon Series.

Ed Laukes, VP of marketing at Toyota looks forward to relationship with Competitor Group and the Rock ‘n’ Roll Marathon Series, performance and guest experience. Toyota brand enjoyed exceptional first year of the partnership, and will work on cementing place as the official auto partner.

This sponsorship connects runners with Toyota through other activities and other media engagement. Marathon runners will have unique opportunity and experience with Toyota vehicles.

John Smith, SVP of CGI said Toyota has been phenomenal partner to work with this past year, celebrating and inspiring a passion for the active lifestyle. Both brands are invested in energizing communities around same passions of fitness and music, giving customers fantastic experience, live entertainment on the course or the Toyota Rock ‘n’ Roll Concert Series at the finish line.