Toyota is on the move with supporting the Olympic and Paralympics

Toyota is proud to announce the sponsorship of the 2018 Olympics and Paralympics on NBC. They will be the worldwide partner of through the 2024 games. Toyota will have a commercial placed during the Super Bowl this Sunday, the first spot right after kickoff. This advertisement is carless and will dive into the future plans the company has as rebranding themselves as a future-facing mobility automaker.

As the official mobility sponsor for the International Olympic Committee and the International Paralympic Committee, Toyota is paving the way for the future of the Olympics. In their global ad campaign called “Start Your Impossible”, the company believes that these upcoming games are an exceptional way to spread the word of their initiative. The automaker is also sponsoring seven U.S. athletes in the Paralympics.

“Through our philosophy of Ever Better Mobility for All, we aim to transform the way people move through the world. And in doing so, create solutions to the mobility barriers that limit human potential – from optimized public transportation system for large cities to individual solutions for people with physical challenges.” – Toyota Global