Toyota Corolla Takes the Wheel of Season Two of Univision Network’s “La Banda” to Discover the Next Latin Super Group Craze

Thousands young people across the country gathered for auditions to get a chance and win a spot in the next Latin super group craze on Univision Network’s popular music contest “La Banda”.

In addition, a winning group CNCO partnered with Toyota to create an inspiring ride for competitors and fans. Corolla played a starring role in this music video directed by a creative director Carlos Perez, whose clients include Ricky Martin, Marc Anthony, and many others. Fans will help creating the storyline. They will vote on a live online poll on Toyota Latino’s Facebook page and have the chance to say what they think should be the closing scene of the video. All of this will take place in late October. The finished video will be aired on CNCO’s official VEVO channel as well as on Toyota Latino’s Facebook page, which will be launched later this year.

“Toyota recognizes the power of music to connect people together,” said Nancy Inouye, National Media Director for Toyota.  “Taking part in the creative process with talented rising stars like CNCO is a great opportunity for us to engage our guests in a fun, organic way. We’ll be able to give them an up close and personal view of the musical journey as we join them for the ride to the next destination. ”

During the second season of “La Banda”, the Toyota Corolla is going to drive the action more as fans and competitors experience special moments, from Corolla to a co-host and a TV presenter, William Valdes.

Fans will have the opportunity to keep track of their favorite performers thanks to the Univision Conecta app. Through this app fans are able to create their own fantasy band (Mi Banda), powered by Toyota.

Every week, the fans that had the highest score will get an autographed CNCO poster.
At the end of the season, two lucky fans that have the highest scores will be flown to Miami and taken to the final show in a Corolla, courtesy of Toyota. They will witness the crowning of the winning band. This will also be featured online on Univision’s La Banda Extra page, and meet the band in the Season Two journey of La Banda comes to an end on Sunday December 11^th.