Interbrand Named Toyota One of the Best Global Brands

Toyota is not just one of the most valuable automakers but it is the number one Asian automotive brand.
Interbrand’s “Best Global Brands” released a new report in 2016. As the report stated, Toyota is the first Asian company and automaker which is in the top five of the list. According to Interbrand, Toyota’s 2016 brand value is estimated at $53.58 billion, and it increased by 9%.

“We are thrilled to see that Toyota has broken into the top five best global brands,” said Jack Hollis, group vice president of Toyota Division Marketing at Toyota Motor Sales, U.S.A., Inc. “This ranking is a testament to our commitment to build ever-better safe, exciting and fun-to-drive vehicles. It also speaks to our focus on imagining better ways to move and developing products that address mobility challenges for everyone.”

There are two new companies established – Toyota Research Institute (TRI) and Toyota Connected Inc (TC). These two companies hope to enhance the mobility of more consumers by providing them with more safety in transportation. TC was established to supply data-driven services to support Toyota globally, as well as to deal with data analytics and service development. The main goal is to give consumers a better driving experience in which the car and its technology can be used more efficiently and effectively.

TRI got $1 billion in investment with a focus on research and development in the fields of robotics, artificial intelligence and materials science. These research results will help improve Toyota’s leadership in independent mobility.

“It’s clear the best global brands are not just weathering change, but driving it,” says Jez Frampton, Interbrand’s global chief executive officer. “They understand their Anatomy of Growth is complex, unique and personal; they look inward and outward, expand into new markets, and create better experiences to grow their brands and businesses.”

Interbrand named these top 100 brands according to key factors analyzing a brand’s advantages and organization. One of the most important concepts that contribute to brand’s value involve the financial performance of branded products or services, the brand’s appearance in the purchase agreement process, the strength the brand has to command a premium price or safe earnings for the company. The 2016 rankings present Interbrand’s 17th annual ranking of the best world’s brands. Toyota is thrilled to be in the top five global brands. Toyota’s pioneering initiatives could have a very significant impact on the way drivers experience their vehicles.