CONCACAF Gold Cup sponsored by Toyota

Just two days before the beginning of the international soccer tournament in the United States, Toyota signed up as a sponsor of the CONCACAF Gold Cup. The Confederation of North, Central American and Caribbean Association Football (CONCACAF) begins this month. This tournament will take place on stadiums across the United States. Toyota joined the Confederation as an official partner. This deal makes Toyota an official sponsor as well as the official motor vehicle of the CONCACAF Gold Cup. The sponsorship includes broadcasting, messaging on stadium video boards, static boards, in-stadium signage and also presenting Toyota’s sponsorship of the Fútbol Fiesta fan field.

Toyota will enhance this soccer passion which also celebrates loyal players on the field, giving their best. Fans ready to give everything for their teams will also be a part of this exciting experience. This year’s Gold Cup will take place in 14 venues, in 13 U. S. cities. More than half a million fans are expected to attend matches this summer, according to CONCACAF.

“We’re excited about the possibilities for this partnership as CONCACAF and Toyota work together through the CONCACAF Gold Cup, a championship which as it grows, continues to reach deeper into new and diverse demographics and markets,” said CONCACAF general secretary Philippe Moggio.
“Toyota understand the interests and passion of the region’s fans and will be a great partner in helping us enhance their experience at our Gold Cup through the Toyota Futbool Fiesta.”
Multichannel communications campaign the “Dale Duro” (Give it your all) will be featuring Toyota Tundra. Broadcasting will be in English and Spanish, as well as videos, digital banners, all followed live on social media. Toyota Facebook, Twitter and Instagram under @ToyotaLatino will be using the hashtag Vayamos Juntos.

“We are thrilled to join in the excitement of the CONCACAF Gold Cup, alongside the millions of passionate soccer fans in the United States,” said Ed Laukes, group vice president, marketing Toyota. “Soccer is a passion point in the lives of many of our guests and we want to embrace the heart and soul of what it means to be a true fan of the game.”

Toyota campaign pays tribute to the soul, heart and sweat players pour into each and every game, embodying the brave-hearted spirit of the Tundra.

Furthermore, Toyota partnered up with Adrian Uribe, Mexican comedian and actor. Those that attended the first Mexico match on July 9th were able to meet Uribe at the Toyota Fun Zone. Fans had a chance to enjoy many fun-filled activities and social media sharable activities at the Toyota Fun Zone, all in celebration of their teams and this famous Gold Cup.